Joseph Hofer acts as a design strategy partner to seed, development and startup stage companies, guiding them through the ins and outs of the physical product development process. As well, the studio offers focused design services such as product design and audits, prototype coordination, and computer-generated imagery.


design guidance

Design Strategy Partner

As a design strategy partner, Joseph Hofer studies your user behaviours, technical advancements, and business context to help you develop a clear brand and physical product strategy, as well as a sustainable development plan—creating customer value that lasts.

The design strategy partnership begins with understanding the business and product contexts, after which he provides design strategies and guidance to focus resources most effectively to create the highest market impact. Together you’ll frequently review and recommend improvements to development schedules and milestones to keep surprises at bay.

This coaching service consists of a bi-weekly, virtual design review calls, access to Joseph Hofer via Slack, and can be renewed quarterly.


design services

Physical Product Design

Led personally by Joseph Hofer and backed by a team of contributors, we can take on physical product design projects that vary in complexity and scope. Drawing from our backgrounds in high–technology, we bring high–touch industrial design service to your product offer. Our specialty is resolving tough design integration challenges with competing product constraints into useful, usable, beautiful, and lasting product experiences.

Proof Is In The Prototype

Prototypes communicate far more effectively than words on a page. Introducing potential customers to a physical example of your product creates a more complete experience of it. This results in more accurate feedback and deeper insight that can be applied to further refinement of the product design. We can coordinate the prototype step to ensure accuracy and timely delivery, working with our trusted partners worldwide.

CG Product Imagery

Communicating a product design clearly and honestly through marketing material can be done efficiently through computer–generated product imagery. Often created before the final production parts are in hand, computer–generated images can be used for investment pitches as well as final graphic images for packaging, print, and online marketing. We can also develop simple animations to use in product and design films.